Privacy policy
Privacy Policy
Last Updated: July 2026
1. Overview
This Privacy Policy explains how Fragrance Apex LLC (“Fragrance Apex,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, create an account, contact us, or otherwise interact with our services (collectively, the “Services”).
We are committed to protecting your privacy and providing transparency regarding how your personal information is collected, used, and safeguarded.
Our online store is hosted by Shopify Inc. (“Shopify”), which provides the e-commerce platform that enables us to sell products and services to you.
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We collect the following categories of personal information.
Information You Provide Directly
- Name
- Shipping address
- Billing address
- Email address
- Phone number
- Payment information (processed securely by Shopify and our payment providers; Fragrance Apex does not store complete credit card numbers)
- Order history
- Account information
- Customer service communications
- Product reviews you voluntarily submit
Information Collected Automatically
When you browse our website, we automatically collect certain information, including:
- IP address
- Browser type
- Device identifiers
- Operating system
- Pages viewed
- Products viewed
- Time spent on our website
- Referring websites
- Shopping activity
- Interactions with our store
3. Shopify as Our E-Commerce Provider
Our online store is hosted by Shopify.
Shopify collects and processes customer information on our behalf in order to:
- Operate our online store
- Process orders
- Process payments
- Detect fraud
- Maintain security
- Provide analytics
- Improve store functionality
Learn more about Shopify’s privacy practices here:
https://www.shopify.com/legal/privacy
4. Shopify Network Intelligence (Enhanced Services)
When Shopify Network Intelligence is enabled, Shopify may securely process customer information collected from interactions with our website together with customer interactions from other Shopify-powered merchants.
These Enhanced Services help power features including:
- Fraud prevention
- Store security
- Advertising features
- Performance analytics
- Benchmarking
- Personalized shopping experiences
- Platform improvements
By using our website or placing an order, you acknowledge that Shopify may process your information for these purposes.
Shopify may transfer information to affiliates and service providers located in:
- United States
- Canada
- European Economic Area (EEA)
- United Kingdom
- Other countries where Shopify operates
Additional information is available at:
https://www.shopify.com/legal/privacy
5. U.S. State Privacy Rights
Certain Shopify Enhanced Services may constitute “sharing” or “targeted advertising” under applicable U.S. privacy laws, including California, Colorado, Connecticut, Virginia, Utah, and other applicable state laws.
Depending on your state of residence, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Delete personal information
- Opt out of targeted advertising
- Opt out of certain data sharing
Where supported, Shopify will honor Global Privacy Control (GPC) signals.
6. EEA, UK & Switzerland
Visitors located in the European Economic Area (EEA), United Kingdom, or Switzerland may be asked to consent to cookies and similar tracking technologies.
You may:
- Accept or decline cookies through our cookie banner
- Withdraw consent at any time
- Exercise your privacy rights through Shopify’s Privacy Portal
https://www.shopify.com/legal/data-rights
7. How We Use Your Information
We use your information to:
- Process and fulfill orders
- Provide customer support
- Communicate regarding your purchases
- Prevent fraud and unauthorized transactions
- Improve our website and shopping experience
- Personalize your shopping experience
- Send marketing communications where permitted by law
- Measure website performance
- Improve our products and services
- Comply with legal obligations
- Support Shopify’s Enhanced Services
8. Marketing Communications
With your consent where required by law, we may send:
- Promotional emails
- Product announcements
- New fragrance releases
- Exclusive offers
- Newsletters
- Abandoned cart reminders
- Back-in-stock notifications
- SMS marketing (if you opt in)
We use Klaviyo, Shopify Email, and Shopify’s native marketing tools to manage customer communications.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails or by contacting us directly.
Opting out of marketing communications does not affect transactional emails regarding your orders.
9. Sharing Your Information
We may share your information with trusted service providers that help us operate our business, including:
- Shopify
- Payment processors
- Shipping and fulfillment providers
- Marketing and customer communication platforms (including Klaviyo and Shopify Marketing)
- Search, merchandising, and product discovery applications
- Customer service platforms
- Fraud prevention and security providers
- Analytics providers
- Advertising and remarketing platforms
- Technology providers that assist in operating our website and fulfilling customer orders
These providers are authorized to use your information only as necessary to perform services on our behalf.
We do not sell your personal information.
10. Cookies & Tracking Technologies
Our website uses cookies, pixels, tags, and similar technologies to:
- Operate our online store
- Remember shopping cart contents
- Process secure checkout
- Detect fraud
- Measure website performance
- Improve website functionality
- Personalize your shopping experience
- Support Shopify Enhanced Services
- Measure the effectiveness of our advertising and marketing campaigns
Visitors located in jurisdictions requiring consent may manage cookie preferences through our cookie banner.
11. Data Retention
We retain personal information only as long as reasonably necessary to:
- Fulfill customer orders
- Maintain customer accounts
- Meet legal and tax obligations
- Resolve disputes
- Prevent fraud
- Operate our business
Where permitted by law, you may request deletion of your personal information.
12. Your Privacy Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Delete personal information
- Request data portability
- Withdraw consent
- Opt out of marketing communications
- Opt out of targeted advertising where applicable
Privacy requests may be submitted to:
support@fragranceapex.com
13. Third-Party Services
Fragrance Apex uses a variety of trusted third-party service providers and Shopify applications to operate our online store.
These providers may assist with:
- Website functionality
- Product search and discovery
- Marketing automation
- Analytics
- Payment processing
- Shipping and fulfillment
- Customer communications
- Fraud prevention
- Security
- Store performance and optimization
These providers collect, use, and disclose personal information only as necessary to perform the services they provide to Fragrance Apex and are subject to their own privacy policies.
Some providers may process personal information outside your country of residence.
14. Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.
While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
15. International Transfers
Your information may be transferred to, stored, and processed in countries outside your jurisdiction, including the United States, Canada, the European Economic Area, and other countries where Shopify or our service providers operate.
16. Children’s Privacy
Our Services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children without appropriate parental consent where required by law.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, technologies, or operational needs.
Any updates will be posted on this page together with a revised Last Updated date.
Your continued use of our Services following any changes constitutes acceptance of the updated Privacy Policy.
18. SMS Marketing & Mobile Messaging
f you choose to receive SMS (text message) marketing from Fragrance Apex, we may collect and use your mobile phone number to send you transactional messages, promotional offers, product updates, abandoned cart reminders, and other marketing communications.
By opting in to receive SMS messages, you consent to receive recurring automated marketing text messages at the mobile number you provided. Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any goods or services.
You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us at support@fragranceapex.com.
Abandoned Cart Text Messages
Fragrance Apex uses cookies and similar technologies to remember the items you place in your shopping cart, including when a shopping cart has been abandoned. This information may be used to determine when to send cart reminder text messages or emails if you have opted in to receive those communications.
Mobile Information
We collect your mobile phone number only when you voluntarily provide it, such as during checkout, account creation, or when subscribing to receive SMS communications.
We use your mobile number solely to:
- Send order and shipping updates.
- Deliver promotional offers and marketing messages if you have opted in.
- Send abandoned cart reminders.
- Respond to customer service requests.
Text Message Data Sharing
Your mobile phone number, SMS opt-in information, and consent records are never sold.
We may share your information with trusted service providers who assist us in delivering SMS communications, processing orders, providing customer support, or operating our business. These providers are contractually required to safeguard your information.
Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.
Location Information
Our website may collect general location information, such as your approximate geographic location based on your IP address, to improve website functionality, fraud prevention, and shopping experience.
If location-based services are used in the future, we will clearly disclose what location data is collected, how it is collected, and how it is used.
18. Contact Information
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:
Fragrance Apex LLC
Email: support@fragranceapex.com
Phone: 1-888-506-1150
Mailing Address
Fragrance Apex LLC
16192 Coastal Hwy
Lewes, DE 19958
United States